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Production Release Checklist

A comprehensive checklist of everything you need to verify before launching your app on Google Play Production.

Doply Team
January 5, 2025
8 min read
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Production Release Checklist

Here's a comprehensive checklist of everything you need to verify before launching your app on Google Play Production. Follow this checklist for a successful app launch.

Pre-Launch Preparation

1. Closed Testing Complete

12+ testers opted in (personal accounts created after November 13, 2023)

12+ testers stay opted in for 14 consecutive days

Verify tester engagement (app launch and usage)

Fix critical bugs

2. App Status Check

All features working normally

Stable app without crashes

Optimize battery consumption

Check for memory leaks

3. Design & UX

Follow Google Play design guidelines

Intuitive user interface

Consistent design language

Dark mode support (recommended)

Store Listing

4. App Description

Concise and clear app description

Core features introduction

Screenshots ready (minimum 2)

App icon ready (512x512px)

5. App Details

App name (within 30 characters)

Short description (within 80 characters)

Full description (within 4000 characters)

App category selection

6. Content Rating

Appropriate content rating

Include ads indication

Virtual goods sales indication

Technical Requirements

7. App Bundle

Android App Bundle (.aab) file

Signed release build

Increased version code

Updated version name

8. Permissions & Privacy

Request only necessary permissions

Explain permission usage

Privacy policy URL

Minimize data collection

9. Target API Level

Meet Google Play's current target API level requirement (targetSdk 36 or 37 if you use Doply)

Verify Google Play compatibility

Legacy version support plan

Policy & Legal Requirements

10. Google Play Policies

Comply with all Google Play policies

No inappropriate content

No IP infringement

User data protection

11. Legal Requirements

Terms of service ready

Privacy policy ready

Business information displayed

Age verification system (if needed)

Closed Testing Automation

12. Using Doply

Sign up for Doply service

Download tester CSV file

Register testers in Play Console

Register app in Doply

Start testing and monitor

13. Verify Test Results

Confirm 14-day testing completion

Check tester activity logs

Ship 2+ app updates during the test

Complete the production access questionnaire

Pre-Launch Final Check

14. Testing

Test on various devices

Test various Android versions

Test network conditions

Test battery consumption

15. Marketing Preparation

Prepare promotional materials

Social media plan

Early user acquisition plan

Feedback collection method

Post-Launch Monitoring

16. Post-Launch Checks

Monitor crash reports

Check user feedback

Monitor app ratings

Track download numbers

Easily Complete Closed Testing with Doply

The most challenging requirements for closed testing, 12+ testers opted in for 14 consecutive days, are what Doply helps with: it provides at least 14 testers (usually 16) and keeps the test running for 18 days.

Doply Benefits

  • Daily automated app launches (from 3 AM KST)
  • 36 real Android devices
  • Automatic update check
  • Transparent progress tracking
  • 18-day testing period provided

Usage Process

  • 1. Download tester CSV file
  • 2. Register testers in Play Console
  • 3. Register app in Doply
  • 4. Pass the compatibility check, pay, and press Install
  • 5. Apply for production access after 14 consecutive days (Google decides approval)
  • Conclusion

    Production launch requires thorough preparation. Use this checklist to ensure everything is ready, and complete closed testing easily with Doply.

    We wish you a successful app launch!

    Experience It Yourself

    Simplify your Android app closed testing with Doply. Let us handle the complex tester management while you focus on core development.

    Learn More →
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